Mobile App – FoodChow

Food Chow App: Eat Healthy, Conveniently – Download Today!

Jigar Doriwala — Tue, 19 Sep 2023 09:45:43 +0000

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In the hustle and bustle of modern life, finding the right balance between health-conscious dining and convenience can often feel like an elusive goal.

exploration of the world of online food ordering, particularly the realm of nutritious meals, has been nothing short of transformative.

Luckily, technology has stepped in to help, with apps like Food Chow app. These apps make it easier for us to eat healthily.

In this blog, we’ll see how Food Chow app, a top food order platform, can change the way you eat. It makes it simpler to order healthy meals and stick to your health goals.

Exploring Food Ordering Solutions

Food Chow app isn’t just like any other food order platform . It’s a complete food ordering solution. It’s here to help you make smart food choices without giving up on great taste and convenience.

Let’s take a closer look at how it all works:

Personalised Recommendations

When you first join the app, it looks at what you like to eat, your health goals, and the foods you’ve ordered before.

Then, it suggests meals just for you. Whether you want to lose weight, get stronger, or just eat better, Food Chow app, your chosen online food management system, gives you suggestions that fit your needs.

Varied Menu Options

This app works with lots of different restaurants that make all kinds of food. You can get salads, smoothie bowls, hearty grain bowls, or meals packed with protein.

No matter what you like or need for your diet, you’ll find something tasty in this online food system.

Customization

If you have special diet needs or allergies, Food Chow app lets you change your order to fit them perfectly.

You won’t have to worry about hidden ingredients or things you’re allergic to when you use this online food management system.

Order Tracking

You can watch your order as it gets prepared and delivered. This is a cool part of this efficient online food system. It helps you know exactly when your food will arrive, which is handy when you have a busy day.

The Benefits of Using Food Chow App's Food Ordering Solution

Access to Top-Rated Restaurants

With Food Chow app, you gain access to a curated selection of top-rated restaurants.

These establishments have been recognized for their commitment to quality and flavor, ensuring that your meals are not only nutritious but also delicious.

Healthier Eating Habits

With access to nutrition information and personalized recommendations through this top food order platform, you’ll find it easier to make healthier food choices that align with your goals.

These top-rated restaurants prioritize the use of wholesome ingredients, making it a breeze to maintain a nutritious diet.

Convenience

No more scrambling to find nutritious options or spending hours in the kitchen. Food Chow app’s streamlines the process, bringing healthy meals from these top-rated restaurants to your doorstep.

It’s like having a team of top chefs at your service, ensuring that every meal is both convenient and health-conscious.

Time-Saving

Busy schedules often lead to poor food choices. Food Chow app saves you time by eliminating the need to plan, shop for ingredients, and cook every meal. Plus, these top-rated restaurants are known for their efficient service, so you can enjoy a quick and nutritious meal without the hassle of cooking or cleaning up.

Variety

With a vast selection of menu items from different top-rated restaurants through Food Chow app’s food ordering solution, you won’t get bored with your healthy eating routine.

Explore the diverse cuisines and flavors offered by these restaurants, allowing you to enjoy a wide range of nutritious options. It encourages exploration and experimentation with your meals, keeping your taste buds excited.

Conclusion

Healthy eating doesn’t have to be a daunting task anymore, thanks to innovative solutions like Food Chow app, the top food order platform and food ordering solution.

By partnering with top-rated restaurants, this app ensures that you not only meet your health and wellness goals but also savors every bite of your nutritious meals.

With personalized recommendations, transparent nutrition information, and a supportive community, Food Chow app makes it simpler than ever to make mindful food choices. Say goodbye to unhealthy takeout and hello to a healthier, happier you.

Download Food Chow app today and embark on a delicious journey towards a healthier lifestyle, all through this remarkable food order platform. Your body will thank you, one nutritious meal at a time.

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Top 7 food ordering apps in Canada for 2023

Jigar Doriwala — Sat, 09 Sep 2023 08:59:16 +0000

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Do you enjoy ordering food online? Many people in Canada do! Ordering food through mobile apps has become a trend, and it’s no surprise why.

You can order your favourite meals from restaurants without making phone calls or going to the restaurant in person.

In this article, we’ll explore the top 7 food ordering apps in Canada for 2023.

What's an Online Food Ordering App?

An online food ordering app is like a magic wand that lets you order food from restaurants without leaving your house.

Using these apps, you can easily browse restaurant menus, select dishes you like, and pay for your order, all from your smartphone.

Why Are Online Food Ordering Apps So Popular in Canada?

Here’s why these apps are such a hit in Canada:

Convenience: You can order food without leaving home.
Affordability: Often, delivery fees are lower compared to traditional phone orders.
Variety: You have a wide range of restaurants to choose from.

The Top 7 Online Food Ordering Apps in Canada

SkipTheDishes

SkipTheDishes is a food delivery app that connects you with restaurants in your area. You can browse menus, place orders, and track your delivery in real time.

Pros: Lots of restaurants to choose from, competitive delivery fees, user-friendly interface.
Cons: Can be a bit pricey, delivery times vary.
What’s Great: Wide restaurant selection, competitive fees, and real-time delivery tracking.
How It Helps Restaurants: It helps restaurants reach more customers and gain valuable insights.

DoorDash

DoorDash is a food delivery app that connects you with restaurants in your area. You can browse menus, place orders, and track your delivery in real time.

Pros: Wide restaurant selection, features like scheduled deliveries and alcohol orders.
Cons: Can be pricey, delivery times vary.
What’s Great: Diverse restaurant choices and user-friendly interface.
How It Helps Restaurants: Expands their customer base and provides insights for improvement.

Uber Eats

Uber Eats is a food delivery app that is part of the Uber app. You can browse menus, place orders, and track your delivery in real time.

Pros: Offers various restaurants, real-time order tracking, and access to restaurants not on the Uber app.
Cons: Can be costly, delivery times vary.
What’s Great: Extensive restaurant options and integration with Uber for easy tracking.
How It Helps Restaurants: Broadens their reach and provides valuable customer insights.

Also read: Top 15 Online Ordering Systems in Australia for 2023

Instacart

Instacart is a grocery delivery app that connects you with grocery stores in your area. You can browse products, place orders, and schedule deliveries.

Pros: Large selection of grocery stores, same-day delivery, and diverse product choices.
Cons: Can be expensive, delivery fees vary.
What’s Great: Wide grocery store options and real-time order tracking.
How It Helps Restaurants: Allows them to deliver to customers who can’t visit in person

Foodora

Foodora is a food delivery app that is available in over 20 cities across Canada. It partners with over 3,000 restaurants and offers a variety of features, including the ability to order from restaurants that are not on the Foodora app.

Pros: Extensive restaurant choices and ordering from restaurants not on the Foodora app.
Cons: Can be expensive, delivery times vary.
What’s Great: A broad range of restaurants and an easy-to-use app.
How It Helps Restaurants: Expands their customer base and offers valuable insights.

Grubhub

Grubhub is a food delivery app that is available in over 1,000 cities across Canada. It partners with over 60,000 restaurants and offers a variety of features, such as the ability to order from restaurants that are not on the Grubhub app.

Pros: Offers various restaurants and ordering from non-Grubhub restaurants.
Cons: Can be costly, delivery times vary.
What’s Great: Plenty of restaurant options and an easy-to-use app.
How It Helps Restaurants: Helps them reach more customers and gain insights.

Postmates

Postmates is a food delivery app that is available in over 200 cities across Canada. It partners with over 300,000 merchants and offers a variety of features, such as the ability to order from restaurants, grocery stores, and convenience stores.

Pros: Diverse merchants, including restaurants, grocery stores, and convenience stores.
Cons: Can be expensive, delivery fees vary.
What’s Great: Wide range of merchants and a user-friendly app.
How It Helps Merchants: Expands their customer base and offers insights.

What to Consider When Choosing an Online Food Ordering App

When picking an online food ordering app, remember:

Restaurant Availability: Make sure it offers your favorite restaurants.
Delivery Fees: Compare fees for the best value.
App Features: Check if it has features like loyalty programs or alcohol ordering.
User-Friendly Interface: The app should be easy to use and navigate.

Also read: The Ultimate Guide to Choosing the Perfect Online Ordering Systems for Restaurants

Conclusion

So, there you have it! These are the top 7 online food ordering apps in Canada for 2023. For more details about each app, read our full blog post.

If you own a restaurant, consider using a free online ordering system like FoodChow. It’s a fantastic option for restaurants of all sizes, offering features that can boost sales and enhance customer service.

Features include online ordering, delivery, and marketing tools, all in a user-friendly package. It supports multiple languages and currencies and integrates with popular third-party platforms like Uber Eats and DoorDash.

Check out FoodChow to elevate your restaurant business!

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Top 15 Must Have Features in A Restaurants Food Ordering System

Jigar Doriwala — Thu, 05 Aug 2021 05:07:10 +0000

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With the arrival of food delivery services across the world, many users prefer to order online due to convenience of getting food delivered at home, book a table or to find the best offers and deals available online. If you are a restaurant owner or into hospitality business, I am going to cover 15 must have features, which any food ordering system must have for your business.

Online Ordering:

No matter how much money you spend on advertisement or marketing, if the customer cannot order easily than you are losing sales. Most of traditional business owners takes orders over the phone, which can result into lot of time spend in writing down orders, which can also result in errors. The online ordering system will allow your customers to place online orders any time during the day error free. You as a business owner will be able to get full details of the order via email, android or iPhone app or by Whats App. You will be able to save lot of time resulting into saving lot of $ and a great customer service for your users.

Take Away:

Take Away functionality in a food ordering engine will allow your customers to place online orders and pick it up from your store. This will save customers lot of time in waiting at your restaurant if he orders when he visits your store. This functionality will save his lot of time.

If you have a take away system and your competitor doesn’t and if the customer is in a rush, you are more likely to receive the order from this type of customer. You have option to receive cash during pick up or online payment through payment gateway.

Table reservation

During busy hours or on weekends most of restaurants are not very likely to provide table booking, as they will lose money if the customer doesn’t arrive on time. Whenever they have given the table to someone else due to late arrival, it has mostly resulted in arguments and bad customer service. For this reason, most of restaurant owners doesn’t accept table booking during busy hours.

book-a-table

FoodChow innovative solution allows restaurant to accept table booking only when they pay the minimum amount which restaurant sets up for table booking. It also has feature to set their own policy. This way if customer does not visit the restaurant on time, they will be charged plus table can be allocated to someone else as per the time set by restaurant owner. This is a win-win for customer and restaurant owners, as customer doesn’t not have to wait for table booking during rush hours if they pay in advance.

Pre-Order:

Imagine you are planning your birthday party after 4 days and you want to order your favorite food online.

You can’t order it through calling it directly to chef. FoodChow offers you this unique functionality which gives you privilege to place pre-orders which mostly other food ordering system isn’t providing you.

Catering menu:

Most of customers who organize food for birthday and other parties would like to get special rates for bulk orders. Specialized catering companies provides bulk rates, but other restaurant businesses do this over the phone, as they don’t push the catering services. FoodChow catering module allows this restaurant to add a separate menu for catering to increase their sales and tapped the corporate world. The catering module allows restaurant owners to receive large catering orders online.

Item images:

When it comes to order food online a good picture always makes its impact. If you look at big brands MC Donald or Burger King, their whole concept of marketing is showing nice food images. So, if you decide to take professional photos of your food items, this feature will help you a lot in growing your sales. This feature will make your menu look good and appealing to the customers.

Cash on Delivery:

Most of developing countries across the world doesn’t have penetration of Debit and Credit Card yet.

If you are living in one of these countries make sure your online food system has Cash on Delivery option to receive orders from non-credit card customers. This option will allow everyone to place online orders.

Payment Gateway Integration:

Many restaurants have faced issued of receiving unsolicited orders, where a customer places Cash on Delivery order and they never come to pick up or the delivery address doesn’t exist. This results in loss of revenue for restaurant owners and businesses. The payment gateway integration will allow you to receive orders and getting paid instantly, which will help you in getting rid of spam orders

SEO Friendly:

If you are a restaurant and have a website then make sure it is SEO friendly, which means google and other search engines can easily read the targeted keywords to attract the right customers to your location. There are number of factors for an SEO Friendly website like Sitemap, Robots.txt file, Page Speed, DomainRelevancy, Favicon and much more. Your page must have high quality content and user-friendly design to be ranked higher in search engines.

Admin Panel:

The system should have an admin panel to make any changes to the price, add images, receive orders, adjust tax and everything else you need to do to manage your business. If you don’t have this, you will have lot of challenges in managing your business efficiently.

Order notification App:

You must be notified instantly whenever a customer is placing an order as you will need to fulfill the order within few minutes. The system should be able to convey order status to your customer through emails, SMS, live status tracking and easily contactable by customer.

Missed order alert:

Sometimes if restaurant manager or owner is away from their phone, they may miss order notification. In order to clarify customers.FoodChow gives calls alert by giving them automated call through their system, this way they will never miss an order

Delivery module:

You should be able to enter custom delivery charges according to suburbs, zones and distance. The delivery module should be flexible enough to customize charges for local deliveries, national deliveries and international deliveries.

Easy to use:

The food ordering solution should be user friendly and easy to use. If your customer can’t understand how to order with your online system he will immediately quit and you will lose their valuable customer.

Item Customization:

The item customization feature will allow the customer to customize their own meal or preferences according to their choice. Example-Add extra topping on Pizza, add extra chilly to a curry, Make food either mild, hot or medium. This flexibility will allow customer to place order according to the way they like their food to be prepared. By this feature you can understand your customer deeply. Any guideline coming from your customer is important like it can be cooking tips or specifications about what to add in his meal and what not to add.

Jigar Doriwala founder of Tenacious Techies have developed FoodChow to help restaurant owners and hospitality businesses across the world. If you are one of this business owners, check out completely free online food ordering system developed after feedback restaurant owners. If you like the article please share it with your network who may find it useful before purchasing a restaurant food ordering system.

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4-STEP GUIDE on How to Start your own Digital Marketing Agency

Jigar Doriwala — Wed, 06 Nov 2019 09:33:50 +0000

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We have 7 billion people in this planet, there is just no one way to do anything; be it cooking an omelette or wondering as to how to start a digital marketing agency. I repeat, there is no one way to do anything.

Nevertheless, before embarking on any kind of adventure, you have to get yourself properly equipped. Through this article, we will provide you effective guidance on how to start a Social Media Marketing Agency.

(STEP – 1) DEVELOP A DEEP UNDERSTANDING before starting a Digital Marketing Agency.

Learn everything you can about the trade.

Before incorporating a Digital Marketing Company, you need to be aware of all its aspects; educate yourself on how things work in this field. Aspects like-

1. Nature of the Industry:

In-depth knowledge of your business and of your clients’ businesses matters a lot.

Either you can pigeon-hole yourself by accepting clients from specific fields or
Invest time into learning about the different marketing techniques used in different industries like Food Ordering & Delivery Industry, etc.

2. Your reasons to start a Digital Advertising Business:

Before you find out how to start your digital marketing agency; what motivated you to start your business has to be erudite. Firstly, this business will be your primary source of income. Secondly, you will spend considerable time, energy and resources on this venture. Lastly, you will have to make a lot of sacrifices along the way. Make sure you have solid reason(s) for starting your own business.

Superficial reasons MAY sound like:

“This is where the money’s at!”
“How hard can it be?” / “I will give it a try.”
“This is my friend’s idea. He/she knows what they are doing.”

3. Unique Selling Point:

How does your business stand out from those of your competitors?
Why should consumers pay for your services/products?
How does your company

Check out some USP’s examples online to get a gist.

4. Website design and website development:

This aspect cannot be stressed enough. If you are starting an online marketing company, your website should be flawless. Your presence in social media should be well established. How else would you convince your clients to entrust their business’ marketing budget to you?

5. Tools of the trade:

Again, if you are making a living out of providing online marketing services to the world then you just have to proficient in the tools of the trade. Tools like:

PPC (Pay-per-click),
SEO (Search Engine Optimization)
Social Media Marketing techniques,
Email marketing, etc. should NOT be lost on you. It is, therefore, very important or you to invest in yourself first and learn all the tricks of the trade.

(STEP – 2) CREATE A BUSINESS PLAN

This is the planning stage where you get a potential investor to finance your venture. Here, you prepare your answers for the most difficult questions asked when someone asks about your business.

Gather and properly arrange all the information you had collected in Step 1,
Create a detailed business plan to show to your potential investors, clients, etc.

A business plan gives you and the investor a full understanding of the venture and its potential Return on Investment. It allows you to understand the magnitude of opportunities available and the potential they house.

Things to keep in mind while creating a business plan:

Nature of your business model i.e. what is your business is about?
Why should anyone invest in or use your services?
Detailed information on the services/products you plan to offer to customers,
Pricing structure for your services/products,
Your USP
Your target market and customer database,
Marketing strategies and their execution.

(STEP – 3) BUILD YOUR TEAM

You don’t have to do everything by yourself.

No matter if you are going solo or in a partnership, you will need a team which can handle the different aspects of your business. Like in heist movies, before executing a plan, we see a montage of the hero gathering a team to execute the said plan. Same way, you need to do it too –

Graphics Design – for all your graphic designing needs i.e. web-designing, logos, advertisements, etc.
Content Creation – hire a content writer to come up with SEO friendly and easily readable content.
SEO consultant: this could be you. Use your SEO skills and marketing strategies to promote your company and make it rank on top of the google search results.
Marketing/Sales Team– for offline and online marketing, social media marketing, email marketing, etc,
Accounting/Finance – to take care of taxes, IT returns, payroll, account management, etc.

(STEP – 4) START GETTING CLIENTS:

Don’t know where to start getting clients? Relax. Once you have your plan ready for execution, you can approach businesses/potential clients through the following ways:

1. Cold Calls, Warm Calls and Social Calls:

Cold Calls – you initiate a call with a potential client and tell them about yourself, your business and the services you are providing. It is termed as a ‘Cold Call’ because the prospect was not expecting your call.
Warm Calls – It is when you call-back a potential client after receiving a ‘query’ or when a form gets filled out on a website. Here, some level of interest is shown from the prospect’s side.
Hot Calls – This is when people call you up knowing they want to avail your services. Usually, these calls come when someone sees your client using your services and now through the referral of your client, they call you to make them your clients as well.
Social Calls – using social media channels like LinkedIn, Twitter, Facebook to establish yourself as an expert of your industry and capture prospective clients.

2. Attend networking events:

One of the sure-shot ways to score clients –

Attend conferences, conventions and expos related to your industry and make sure to take a bundle of your business cards with you.

Speak with other Digital Marketing Specialists, network with the crowd and talk about your business.

3. Digital Marketing Audit:

Digital Marketing Audit is when you review a potential client’s marketing strategies, their results and what can be done to improve their online presence.

It is just like a SWOT analysis (Strengths, Weaknesses, Opportunities and Threats) but only for the client’s Digital Marketing Strategies.

Whether they have well-written content or not?
What marketing plans have they opted to promote their business?
What needs to improved, replaced or boosted?

Check out the detailed guide on How to perform a digital marketing audit.

4. Setting up meetings:

Once you have a prospect interested enough, you should set-up a face to face meeting. This can enable you to properly explain your business and the benefits it will bring to your client and their business.

Things to remember before showing up for the meeting:

Do NOT become a sales person. You are there to make your client see why they need you, not why you need them.
Instead of trying offer big promises, “early-bird” discounts, etc. Bring ‘value’ to the table.
Make the client see where they are lacking and how you can help them to be better.

CONCLUSION: Before figuring out as to how to start a digital marketing agency, first figure out why do you want to start a digital marketing agency it in the first place.

Once your ‘why’ is big enough, you will figure out the ‘how.’

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10+ Ways Foodchow Helps Restaurant Owners

Jigar Doriwala — Fri, 11 Oct 2019 06:25:57 +0000

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INTRODUCTION:– Reports of friction between the Indian Restaurant Owners and Food Service Aggregators like Zomato and Swiggy are surfacing steadily over the past few years. It is an indication that there is something missing in the food ordering industry whose lack of presence can now be felt by the masses. As many as 1200 restaurants in several major cities have delisted themselves from online food delivery platforms over the issue of deep discounting offered by the food aggregators to the consumers.

Disputes related to Commissions And Discounts Per Order, unreasonable terms, and conditions levied by the food delivery companies on the restaurant owners and dispute between delivery executives and the management are now surfacing online.

By the end of this blog, you will discover how Foodchow, an up and coming Online Listing Services For Restaurants and an Online Food Ordering and Delivery System, can help the Indian restaurateurs experience true ease of business. Happy Reading!

(1) 0% COMMISSION ON TRANSACTIONS:-

No Commission On Transactions

Recently, food delivery partners like Zomato, Uber Eats, Foodpanda, etc. started offering deep discounts to its customers meanwhile collecting the same rate of commission per order from its restaurant partners. This resulted in restaurants earning approximately 38%-42% of the gross invoice value per sale! (Source: OpIndia). The outcry from the restaurant owners resulted situation escalating to national-media scale attention and was Resolved subsequently.

Foodchow charges 0% commission on orders received by the restaurant. The whole order amount goes to the restaurant owner’s bank account with zero interference.

(2) TAKE-AWAY AND HOME DELIVERY SERVICES:-

Foodchow aims to shorten the distance between a ravenous consumer and a scrumptious dish to the minimum.

That’s Foodchow for you!
(Original image source: Orders2me)

Offering services of both Home-Delivery And Take-Away through its partner restaurants, Foodchowmakes sure you don’t stay hungry during the commute or at any time of the day afterward.

Unlike other foodservice aggregators, Foodchow Does Not charge its restaurant partners or consumers on a per order basis. It acts merely as a facilitator between two parties in a transaction and charges No Extra Fees or Commission for services provided.

(3) SEPARATE MENUS FOR CATERING AND PARTY ORDERS:–

Consumers can now Book Catering Services Online from their favorite restaurants and Book Party Orders for events and functions easily through Foodchow!

Restaurateurs can Upload Separate Menus for catering and party orders for the Convenience Of The Consumers and for Ease Of Business (since restaurateur won’t have to entertain each catering request separately thereby saving time and resources.)

(Other Food Service Aggregators: Just Business)

(Foodchow: Ease Of Doing Business)

(4) EASY ACCESSIBILITY OF CUSTOMER DATABASE:-

With Foodchow, the Restaurant Owners Wholly Control Their Own Customer Database. Consumer information like name, email ID’s, contact information are a valuable resource to any entrepreneur. Being a restaurant owner, one has to has a database of their target market which they can use to promote their eatery and market combo deals/special offers, etc.

Currently, the Bigwigs(Zomato, Uber Eats, Swiggy, etc.) control the valuable customer database from their restaurant partners. If a restaurant decides to break it off with the bigwigs, then it also loses all its customer database. The marketing of that restaurant comes back to square one.

(5) RECEIVE TABLE RESERVATIONS AND BOOKINGS:-

(Image Source: GloriaFood)

If the restaurant owner opts to avail of these options, then Foodchow makes it available for consumer convenience effectively. The user can now use Foodchow to Book A Table Online.

(6) COMBO DEALS AND COUPON OFFERS:-

Foodchow enables the restaurant owners to run their own deals and reward schemes to their consumer base. Instead of relying on third-party food delivery companies to further your sales using blanket discounts and generic coupons; the restaurateurs can now market their bestsellers, specialty dishes using their own marketing strategies.

Foodchow allows its restaurant partners to complete freedom in operations and marketing.

(7) GET YOUR OWN WEBPAGE:-

Webpages are like real estate properties. Each space counts and needs to be occupied with a money-earning feature like ads. Now, instead of getting clubbed together in a list with other 369 restaurants in the locality, Foodchow dedicates a Separate Web-Page For Each Of Its Restaurant Partners. A separate piece of virtual real estate for each of its’ partners.

No competition advertisements whatsoever. Your space remains your own
(Image Source: FoodChow)

Notice the difference?

(8) GUARANTEED RETURN ON INVESTMENT:-

Amongst several Reasons To Subscribe To Foodchow, one of them is that it offers the restaurant owners a Free 30-Day Trial Period as its potential partner. In this period, the restaurateur will experience all that Foodchow has to offer and if satisfied, they can subscribe to Foodchow’s services and enjoy a 100% Guaranteed Return On Investment.

(9) FREE MARKETING TOOLS:-

Once signed up with Foodchow, they equip all their restaurant partners with essential marketing tools like Search Engine Optimization, thereby empowering them to showcase their presence online.

Foodchow equips you with every marketing weapon in its arsenal before you go out guns blazing!

(10) START RECEIVING ONLINE ORDERS IMMEDIATELY:-

once signed up with Foodchow, you start receiving online orders Without Delay. The signing-up process is easy and extra smooth. No need to set up a payment gateway as the payments made will directly transfer to the restaurateur’s bank account.

Foodchow does not intermediate in the payment process thereby making the whole process faster, easier and more user-friendly.

(11) PRE-ORDERS AND BULK ORDERS:-

A restaurant signed up with any of the Bigwigs cannot endorse the feature of Pre-Orders and/or Bulk Orders even if they provide it. Through Foodchow, being the first of its kind, a restaurant owner can avail their consumers to Pre-Order Online or Bulk Order Online if they wish to.

If you are paying someone to promote your restaurant, why not pay them to promote everything you have got instead of everything they can provide?

(12) INTERNATIONAL SHIPPING:-

The sky is the limit, right? For sweet shop owners, delivering their products across international borders has now become a possibility with Foodchow!

Sweetshop owners can now process online orders received from foreign customers through Foodchow,
Consumers, on the other hand, can Order Sweets Online and ship it across borders through Foodchow’s website.

(13) FREE RESTAURANT MARKETING COURSE:-

Once a restaurant owner signs up with Foodchow’s Pro-White Label Programthey are guided through a complimentary Restaurant Marketing Course. Here, the team of Foodchow guides its client through:

online marketing strategies for restaurants,
social media marketing strategies,
website development, web design, etc.
logistics planning and their subsequent execution by the restaurant owner,
and much more.

CONCLUSION:– With present food delivery companies aiming for more capital than customer satisfaction, the Indian market is ready for a new player to enter and take over. Foodchow is in no way, a competitor to the bigwigs. Foodchow is a venture of its own.

An intuitive online food ordering system, Foodchow is the only Online Food Ordering and Delivery Platform which provides complete Digital Marketing Strategies for Restaurant Owners in growing their business. They provide a restaurant website, food ordering systems, mobile app ordering, and online strategy.

Contact them today by visiting Foodchow’s official website i.e. www.foodchow.com

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Do’s And Don’ts Of Running An Online Food Ordering Portal

Jigar Doriwala — Tue, 24 Sep 2019 10:37:58 +0000

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INTRODUCTION:-

When one decides to open a new venture, related to any field, there are always some do’s and don’ts which need to be carefully assessed and observed. In this article, we will delve into the Do’s and Dont’s of running an Online Food Delivery Portal. Happy reading…

CUSTOM-BUILT WEBSITE

Investing in a custom-built web-design may cost you more initially but the fact remains that it is more cost-effective in the long run and the ROI [Return On Investment] is worth the initial cost invested. Custom built website will provide the user with:

A Unique Look & Aesthetic:- If you visit websites like Netflix and Amazon then you will know what I am talking about. They are customized in such a way that it becomes a full-fledged experience for the user instead of being just a Point-Of-Access for the user to complete their task i.e. online shopping or watching a movie.
Your First Impression:- There goes a saying that the ‘First Impression is the last impression.’ Your website is the face of the virtual world. A user is most likely to decide whether to use your services or not by the aesthetic of your website and how you represent your Food Business Online.

HIGHER RANKING ON GOOGLE SEARCH RESULTS

(SEO – Digital Marketing Strategy for higher visibility of your restaurant.)

The truth is your restaurant will not be the only one to have its presence online. Using Search Engine Optimization is an Online Order Food Marketing Technique is prevalent in the food ordering market and majority of eateries use it to direct more traffic to their website. So, make sure that you have a professional Digital Marketing Solution Agency to back you up.

A team of qualified web-developers, web-designers and Online Food Marketing experts will help ensure higher visibility of your business in the search engine results.

(We live in a society where our first response is ‘Google it!’ rather than ‘Let me check the phone directory!’ Making your eatery SEO friendly can bring you great benefits regardless of the size of your operations!)

MARKET ANALYSIS AND RESEARCH

Before diving into the world of Online Food Delivery Business, it is highly recommended to carry out a market analysis. This is done so that you are not hit over the head by unknown factors that can shut your venture down within a month of going online.

(Image credit – https://images.app.goo.gl/7kvpGg4CJEWzFj9VA)

In a market analysis, you learn about:-

Your Potential Customers:-which age group does your eatery relate to the most, whether health-conscious populace or college kids will be your niche, whether your eatery will be suitable for small kids or is it pet-friendly, etc.
Your Competition:-and how do the consumers respond to its business.
Size Of Your Target Market And What They Need:-how many opt for home deliveries or take-aways, statistics for pre-ordering, bulk ordering, table reservations, etc.
Strengths and weaknesses of your venture and that of your competitors as well.
How do you reach your target market?:-which marketing strategies will be most effective, etc.

Once an analysis has been carried out, it will be easier for you to customize your operations on the basis of your market research.

RE-SET, RE-ADJUST, RE-FOCUS As Many Times Needed

During your analysis stage, you may find some things which may make you go – “where do I go from here?’ For example, you are planning to establish an ice-cream parlor in your local area but you discover that there is one already established and is doing a steady business!

(Meme credit: www.memegenerator.net)

One can either ignore this analysis, take a risk and go-ahead to open their shop anyway or re-adjust their plans and customize their operations accordingly.

One could start stocking cupcakes, grilled cheese sandwiches and other comfort food and belt out flat 51% discount on ice-creams for women experiencing cramps (use CODE: CRAY51 while ordering!) This would make your venture come off empathetic and intuitive and would give you leverage over your competition!! With the right Online Marketing Agency, the options are endless!

USE YOUR ALPHABETS… MAKE PLAN B, C, D….

(Contingency planning in strategic management)

Being an entrepreneur is no joke. You already take a risk by not settling for a 9-to-5 desk job so you need to be prepared for all aspects of being a risk-taker. Having a contingency plan provides you with a backup in case any unforeseen obstacle puts your plan A on permanent hold.

“Don’t put all your eggs in one basket” ~ Warren Buffet.

Being equipped with alternate business models and routes will ensure that you do not stop while working towards your goal. Also, it showcases your forward-thinking skills and your tenacity to achieve your goal one way or another!

(It doesn’t matter how you achieve your goal as long as you achieve it. The point here is for you to not break your stride while you are focussed and in action!)

(Image credit: https://mygreatlakes.org/educate/knowledge-center/know-your-options.html)

IMPORTANT NOTE:-While drafting your plan B, make sure your back-up plan should be just as thought out and just as great as your plan A.

DO NOT CLUTTER YOUR SPACE aka USER-FRIENDLY INTERFACE AND NAVIGATION

One of the reasons why I absolutely detest using Zomato is because of its user interface. Now I understand that as a restaurateur and an entrepreneur, you will want to display everything you have in your arsenal i.e. services like table reservation, restaurant ratings, delivery time, take- away availability, 30-minute delivery, bulk order, pre-order, etc. but you need to keep it simple!

This depends on the skill of the web designers and web-developers you have hired. So, make sure you are engaging a team who are intuitive enough to know how an online food ordering and delivery platform works!

(Displaying sponsored and ‘popular’ restaurants are the worst! I really don’t want to put all my
focus on navigating a website, thank you very much!)

RESPONSIVE WEBSITE AND MOBILE APP

A website is responsive when it automatically changes to fit the device you are viewing it from. There are 4 ways to access a website: Desktop computer, Laptop, Tablet, and Mobile so you need to make sure that the user gets optimized view of your website regardless of the device they are viewing it from.

(Image credit: www.enginetemplates.com)

Now, apart from a responsive website, a restaurant owner should also make their eatery available on or as a mobile app! Online food ordering and a delivery platform like Foodchow are the only Digital Marketing Agency in the market who provides Complete Online Marketing Solutions specifically for the restaurant owners and help convert their restaurant into a Digital Restaurant!

It is recommended to build your own image on the web rather than simply placing your restaurant with a third-party food portal.

DON’T DIVE STRAIGHT IN. PLAN FIRST.

(Image credit: Gettyimages.in)

Planning is everything. Before initiating a Restaurant-to-Consumer delivery, make sure not to just jump right in! This happens more often than you think (especially with partnerships and collaborations where one partner seems to ‘have it all under control’ and you are just needed as a financier).

According to Market Research Future, the online food ordering market in India is likely to grow at over 16% annually to touch a 17 billion dollar mark by 2023! But that doesn’t guarantee that your venture will be contributing to that statistic by any means! Food delivery startups like TinyOwl, Dazo, Zupermeal (which was backed by Chef Sanjeev Kapoor himself) have all shut down within a year of their establishment! (source: economic times)

So, you have to realize that the competition is tough out there and good planning with alternate business models is necessary before acting upon anything.

DREAM BIG, TARGET SMALL

While opening your own Online Food Ordering Portal, it is highly recommended to start with the restaurants in your local neighborhood first. By observing and analyzing the response received, you will be able to make corrections and then gradually expand your operations accordingly.

Observe which services are getting more positive responses from the consumers i.e. international shipping, table reservation, midnight deliveries, take-away, etc. and market those to the maximum.
Analyze which aspects of your business need improvement based on the feedback of your clients.

Many food delivery startups launch their operations across the city/state’s boundaries at once and get flustered later leading many of them to eventually shut down.

AVOID RIGIDITY IN DECISION-MAKING

When starting a food ordering and delivery system, you will not only be seen as a restaurant owner but an entrepreneur as well. Successful entrepreneurs are known to be leaders rather than bosses. A leader is flexible in its approach while attaining their goals while a boss is stubborn and expects everything to conform according to its own wishes.

(Image Credit: Brightside)

Sudden changes and/or unforeseen circumstances may force one to abandon a particular approach; now an entrepreneur with a dynamic attitude will be able to adapt more easily, analyze alternatives and set a course of action whereas one with a rigid mindset will find themselves to be side-swept completely!

THIRD-PARTY FOOD DELIVERY PORTALS

Many restaurant owners, without giving a second thought, sign up with online food delivery companies like Swiggy, Zomato and Uber Eat aka The Bigwigs right away. They see everyone else doing it so they join the bandwagon without ever realizing the ultimate consequence. Restaurant owners, these days, are increasingly getting vocal about their displeasure in collaborating with the Bigwigs as the former is being forced to comply with the latter’s demands.

Being forced to cut down meal preparation time,
Heavy discounts levied by the food aggregators raise the restaurant’s cost thereby reducing their profit margin,
Increasing commission up to 30% per order. Indian restaurant owners are finding themselves losing more than they gain!

The restaurant owners have no option but to comply as there is currently no other Food Delivery Aggregator which has a market share as hefty as the Bigwigs and yet empathetic enough to take care of their clientele as one of their own.

CONCLUSION:-

The only thing you should remain focussed on is your purpose to become a restaurateur in the first place. Intricacies like designing the restaurant website, restaurant mobile app, etc. can either be handled alone (which may cost you more energy, more time and more money) or can be handed down to Foodchow, the only Online Food Ordering and Delivery Platform which provides complete Digital Marketing Strategies for Restaurants owners in growing their business. They provide a restaurant website, food ordering systems, mobile app ordering, and online strategy.

The post Do’s And Don’ts Of Running An Online Food Ordering Portal appeared first on FoodChow.

10 Reasons Why You Should Sign Up With FoodChow Today..!

Jigar Doriwala — Mon, 23 Sep 2019 06:06:40 +0000

Table of Contents

(1) Greater Exposure To Your Restaurant:-

Before Foodchow –

Only two sources of Online Order Food Marketing are available:

Print media (newspapers, pamphlets, flyers, posters) and
Mouth-to-Mouth marketing

The marketing radius is limited to only a few localities and the day-to-day Food Order Business is solely dependent upon the foot traffic. Factors like weather and the consumer’s willingness (a factor which many overlook!) play a big role in your eatery’s day-to-day sales.

After Foodchow –

A plethora of strategies are at your disposal once you sign up with foodchow:

Own Website,
Social Media Marketing,
Digital publicity through Google Ads and Google Local, and so much more…

Total Freedom & Control To The Business Owner:-Foodchow enables the restaurateur to run their own marketing strategies as per their requirements. Instead of relying on the promo offers given by the Bigwigs’ (Swiggy, Zomato, UberEats) where you are clubbed together with 50 other eateries, you can create your own marketing strategy and create your own unique Brand Value.

The issue of using print media marketing (pamphlets & flyers) is the wastage. I see people distributing pamphlets outside colleges and cafes and then I see the same pamphlets strewn across the streets thrown away by un-interested consumers. Keep the streets clean – Go Green – Go Digital and gift the consumers with 24×7 accessibility to your website to place orders and much more!

(2) Creative Control Over Your Business:-

Imagine you, as a restaurateur, want to try out something new – maybe new marketing, a new strategy to increase your sales but you need help in carrying it off AND do not want to pay any commissions to any Online Food Delivery Company. Before Foodchow:-Either take the full responsibilities of marketing on your own or sign up with any food delivery app and pay the hefty commission in return for their services. You will have reduced creative control and minimal say over the marketing procedure. After Foodchow:-You will be in control of the planning, development, and execution of your marketing strategies and Foodchow will be with you in every step. Analyzing the public’s reaction, making corrections and re-implementing the strategies will also be fully supported. Eventually,

You will be in control of how your restaurant gets marketed,
You will be free to run your own promo offers, reward schemes, loyalty programs and
You will be the sole beneficiary of the profits you make.

(3) Ease Of Doing Business:-

Before Foodchow:-You cannot showcase all the services your restaurant provides, for example,table reservations, take-away, pre-ordering, etc. Either the Online Food App doesn’t support that feature or, if you are in it alone, you have to take the help of print media to the public of all your services.

Owing to these factors, the restaurant owner has to face a lot of hassle while carrying out their daily business operations.

After Foodchow:-Their motto is simple, ‘You take care of the food, we will take care of you.’Foodchow’s highly qualified team of the web-developers will setup your website in no time. All services provided by your restaurant will be highlighted on the website. The fully automated system will take care of all your bits & bobs related to Online Ordering and Delivery System.

(4) 24×7 ACCESSIBILITY TO THE USERS:-

Now you can take orders even at 3 a.m! With 24×7 accessibility to your restaurant, the users can now place their orders (bulk, pre-order, party orders, advance table booking, etc.) at their own convenience. The goal here is to cut the time period between the customer deciding to place an order and initiating the process of placing the order. If your website is available all around the clock then it would provide an immense convenience factor for the users as far as the accessibility is concerned.

(5) APPEAR PROMINENTLY IN GOOGLE SEARCH RESULT w/ Search Engine Optimization (SEO):-

Consider this – You own a restaurant with its own brewery in Locality XYZ. Now a user from the nearby locality searches for ‘Micro-Breweries near me’ and voila! Your restaurant shows up at the top results!

(Need I Say More About SEO Magic?)

(6) 30-DAY TRIAL AT NO COST:-

Best Online Order Food In Foodchow allows you to try its complete package of services for a month at zero cost. You can experience the benefits first hand. At the end of the month, you can make an informed decision about whether you would like to continue or not.

(7) PROMOTE ALL YOUR SERVICES:-

Don’t just limit yourself to home deliveries. Through Foodchow, you can provide all the services a consumer could ever ask for. This includes:

Online Food Ordering & Delivery (including mid-night deliveries),
Take-away,
Table reservation,
Catering,
Pre-orders,
Party orders,
International shipping,
Bulk ordering.

(8) CREATE YOUR OWN BRAND IMAGE:-

Show off your restaurant to the audience by uploading your restaurant pictures, ambiance pictures, food pics (try not to upload stock pictures) and let them know what to expect before visiting.

If you have a themed restaurant, uploading the ambiance pics can attract a lot of audience to your eatery.
Uploading pictures of the kitchen area is a good idea as witnessing a clean and hygienic kitchen can motivate the user to visit your eatery for sure.

(9) DEAL WITH FEEDBACKS DIRECTLY:-

Foodchow empowers the restaurant owners to deal with customer reviews, testimonials, and feedback directly. For example, if Swiggy/Zomato/UberEats makes a mistake in their food delivery to the customer then it is the restaurant that gets the bad ratings as well. Do not let the mistakes of a third party get your ratings down. Foodchow allows the restaurant to maintain its own customer databank which enables them to deal with the feedbacks directly without any intervention from the third party.

(10) ONE-STOP SHOP FOR ALL YOUR ENTREPRENEURIAL NEEDS:-

Signing up with Foodchow is like becoming a member of a family. From website development to providing marketing solutions, Foodchow provides Complete Digital Marketing Strategies for Restaurants Owners in growing their business. They provide a restaurant website, food ordering system, mobile app ordering, and online strategy.

The post 10 Reasons Why You Should Sign Up With FoodChow Today..! appeared first on FoodChow.

7 Benefits Of Owning An Online Food Ordering Portal

Jigar Doriwala — Mon, 16 Sep 2019 09:13:19 +0000

Table of Contents

OFOS or Online Food Ordering System is more of a necessity than anything in this Digital Era. With an online presence, your restaurant stands to gain everything but lose nothing.

FUN FACT: Number 7 is known to be the most magically powerful number in the universe; hence, in this article, we will discover exactly 7 benefits if you decide to digitize your restaurant! Read on…

1. EASIER PROCESS:-

as Chef Marco Pierre White says, ‘Keep it simple. Perfection is a lot of little things…. Done well!’

(Chef Marco Pierre White – the youngest chef and the first British chef ever to have been awarded three Michelin stars.)

(image source: https://tastingaustralia.com.au/people/alumni/special-guests-2017/marco-pierre-white)

An efficient OFOS follows the above statement to the dot! An OFOS streamlines and simplifies the entire order taking the process for the restaurant owner. It starts from the moment the customer taps on their ‘Place Order’ option and ends with the food getting delivered to their location. The restaurant will receive instant updates through SMS/email/Pop-up notification once an order has been placed by a customer.

So, from order placement to order delivery, the restaurateur has to just keep a bird’s eye view over the process and make sure that all the little things are done well. It seems easy enough, don’t you think?

2. CONSUMER CENTRIC:-

A Online Food Order Restaurant opens for…..whom? My bet is on ‘for the consumers, of course!’ Whether you serve frozen desserts, bakery items, meals or fast food, if there are no customer-friendly options then there is absolutely no point in opening any eatery. The Food Industry is consumer-centric and to show yourself off as THE consumer-friendly eatery; owning an OFOS becomes a must.

(Owning an OFOS can enable your restaurant to be more consumer-centric. Constant communication of your deals and offers to your consumer database will benefit your restaurant in the long run.)

An OFOS:

Saves time for your consumers as they can place an order quick and easy and,
Gives all the loyal consumers great convenience if they find their favorite restaurant accessible at all times of the day,

3. REDUCTION OF MANUAL ERRORS:-

Admit it! Sometimes the orders get messed up! Previously, the Restaurant Owners used to take home delivery/take away orders through calls only. Either the order quantity used to get mixed up or the Online Food Delivery details were not able to be communicated clearly enough. This used to lead to a frustrated customer and a disgruntled restaurant owner. Well, to err is human, after all!

(Literally, every customer before OFOS came out!)

How does OFOS help?

Since everything gets automated, the order details are accurately received including the quantity, other specifications,
Special instructions for food preparation or special delivery instructions can be easily communicated to the restaurateur with no room for confusions or misunderstandings,
Since the delivery executive can be tracked via GPS, the customers can directly speak with them instead of calling the restaurant again and again for the delivery updates,
Smoother business flow for the restaurant owners.

4. WHAT YOU SEE IS WHAT YOU GET (TRANSPARENCY IN OPERATIONS):-

Okay, so how many times has it happened to you that you have already decided what you want but at the time of order, it all went to hell! Either the dish is out of stock or someone changed their minds and now wants something else. Best Online Food Ordering System food through phone calls was nothing short of a hassle!

(Who else remembers this epic pizza ordering scene!?)

(Image credit: Bheja Fry Motion Picture)

With an OFOS:

the consumer can easily place an order without experiencing high blood pressure,
all the modifications, special instructions (extra cheese, no olives, etc.) can be made swiftly,
if any dish is unavailable it is immediately updated on the app/website,
any special offers, reward scheme can be displayed to the consumers in a visually attractive

5. MYRIADS OF MARKETING TECHNIQUES AT YOUR DISPOSAL NOW:-

Every morning when I open my newspaper, a small bunch of pamphlets will fall right into my lap and this is every morning! The truth is without the internet, there are only a few marketing techniques for a restaurant to publicize themselves. The majority of them use the old ‘pamphlets- between-newspaper’ technique. Since they are not the only ones (schools, insurance agencies, beauty parlors, etc. all use this very technique) people tend to ignore all pamphlets collectively!

(See what I am talking about?)

(Image credits: http://www.bizdewz.com/newspaper-ads-and-pamphlets/)

Owning an OFOS can enable a restaurateur to expand their reach to the masses with ease by:

posting their menus online,
build a mobile website,
optimize their websites for search engines by using SEO techniques. This will make the restaurant’s website more visible to the users.
Publish attractive offers, promotional schemes and use bulk email or SMS to reach a wide audience.

Digitizing a Food Restaurant opens up alleys of opportunities for the proprietor while saving cost as well.

6. FEEL, SEE, SEARCH FOR RESTAURANT PAMPHLET ORDER:-

A consumer will usually go through these three stages when they are ravenous!

They first feel the hunger,
They see in their vicinity if anything is available to eat right at that moment,

Now, this is where we should pay attention to! Once the consumer realizes that there is nothing to eat in their surroundings, they will NOT go and search around for a restaurant pamphlet. A hungry consumer is a ticking time bomb, they need instant deliverance from their discomfort.

The customers will go online and fill up their carts with food items (the intensity of hunger is directly proportionate to the quantity of food ordered) and order straight away!

By uploading the restaurant online, the restaurateur enables the consumers to go through their entire menu. Helped with visually attractive food pics, the consumer will be pushed to order more than they require (this actually happens! Hunger is the biggest motivator there is!)

7. JUST A TAP AWAY:-

We touched upon this in the above points but it truly needs to be driven home! We can have anything we want these days as long as there is money in our pockets and access to the internet. Clothes, electronics, furniture, salon services….one can even get themselves a wife/husband online (courtesy of matrimonial websites!) Food is no different, my dear friends!

If you are new to the Online Food Industry then making your restaurant’s existence visible online is imperative. Eateries who have been around for more than two decades or more have less to worry about because even with all the digitization happening, they will always have their loyal crowd visiting them.

Netraam Moolchand & Sons, Allahabad has been around for more than a century now! It was established in 1856! Now even if they don’t go online, it won’t hurt their business as much because they are not just an eatery anymore,they are a legacy. They will always have a steady stream of loyal consumers and new consumers visiting their eatery just for the experience.

The same cannot be said for the modern eateries though. By making a restaurant available just a tap away, it will bring more potential to its business to grow and expand its operations. Along with foot traffic, the eateries will experience virtual traffic as well resulting in:

Increased sales and revenue and
Increased exposure

CONCLUSION:-

We are living in a global village these days. Everyone is connected with everyone else and everything is accessible online. The whole internet (including social media) is one big playground where all the players are given equal opportunities. To not adapt to the digitization is like not entering the playground and still hoping to win. It doesn’t work like that, friends.

FoodChow, an up and coming Online Marketing Solutions Agency for Indian Restaurants, provides complete Online Marketing Strategies for Restaurants. They provide web development services, online food ordering systems, mobile app ordering and complete Online Marketing Solutions for small scale restaurants.

For availing the Meal Delivery/food ordering services and Online Marketing Solutions for your restaurant. Contact today by visiting www.foodchow.com.

The post 7 Benefits Of Owning An Online Food Ordering Portal appeared first on FoodChow.

10+ Ways To Market Your Restaurant Online

Jigar Doriwala — Sat, 14 Sep 2019 09:39:52 +0000

Table of Contents

What this blog will be about The Introduction:

“You don’t need a silver spoon to eat good food.” – Paul Prudhomme

You must have experienced this at least once in your life where you ate the food so good that you literally licked the morsels off of the plate! The food joint may not be impressive in its décor but you still take your whole family there because the food is really that damn good!! Not kidding but I personally stopped visiting franchises like KFC when I discovered a local food joint named Chicken Wala (in South Bangalore) selling THE juiciest chicken kebabs and leg pieces I have ever eaten!

Now imagine if Chicken Wala had the same marketing techniques at its disposal as the big restaurant chains do. That ‘if’ right there is the giant leverage which many eateries lack. Taking Chicken Wala as an example, although it serves drool-worthy food, it is only known locally and its circle of influence is narrow, to say the least. The survivability of eateries like these depends on the mouth-to-mouth publicity only.

So, in this blog, I will reveal the hottest Modern Online Food Marketing Strategies which can and have put small scale eateries on the map! I will also disclose how Foodchow uses these techniques practically so that your venture can also have its day in the sun! Happy Reading!

Chicken Wala – as you can see, it’s not much to look at but the reality is, KFC lost many of its die-hard customers to this guy based solely on the quality of food.

Note:- The term ‘Online Food Restaurant’ encompasses eateries of all scale including the street side micro eateries.

1. HAVING OWN WEBSITE:-

At any given time, there are crores of people online looking for new outlets to visit,
A website increases the exposure of the restaurant in the market and attracts higher user traffic,
Freedom to list all the services you provide – Party orders, pre-ordering, catering, etc. prevents you from limiting yourself to just Home Delivery,
Ventures like Foodchow provide website development services to willing restaurateurs and take their business online at basically Zero Cost.

The generation today is not so trusting these days. They rely on hard facts, things which they can see for themselves and unfortunately mouth-to-mouth publicity works on trust. Someone’s ‘awesome experience’ could be another’s ‘Hell’s Kitchen’. Having a website with authentic reviews, testimonials and ratings laid bare can satisfy the netizens enough to visit your outlet at the next chance possible.

2. GOOGLE LOCAL & GOOGLE+ :-

Google Local was initially was just Google maps but has now evolved into a platform where the users can acquire restaurant recommendations, publish their own photos of the eatery and its cuisines/dishes, share their reviews and ratings and much more. It uses data from Google + and Google’s Knowledge Graph for providing the user with a comprehensive database.

Setting up your business on Google + will greatly grow your chances of being seen in the top search results. Here’s how:

Google + is where all the necessary information about your business is listed. Whenever a user searches for restaurants, the information we see on the listings i.e. phone no., website URL, address, working hours, etc. are all taken from the business’ Google + account.

Google maps also use this information to locate the establishment accurately on the map.

Once you have set up your account in Google Plus, Google Local and Google Maps will do the rest for you!

Click on the link below to have an in-depth knowledge of Google Knowledge graph and how it affects your restaurant’s Google Search Ratings: https://www.wordstream.com/blog/ws/2013/02/01/knowledge-graph-conspiracy-confirmed

3. SOCIAL MEDIA MARKETING:-

A relentless communication of your promotions, posts, and tweets to your followers will help build your brand image.
Be sure to maintain a consistent look in your posts, usage of the same font, same style of photography to create a separate niche in the market. Example: IG handle of Hope Well Brewing Co. (@hopewellbrewing) – a craft brewery and a taproom.
Keep updating your social media handles regularly, post timely and it is highly recommended to keep the content relevant to your line of work exclusively. Try to refrain from posting politically and communally charged posts even as a meme.
Giving out special rewards to the most active followers will keep your audience engaged.

For example, Wendy’s – a famous fast food restaurant chain – has one of the most active profiles on Twitter. Some time ago, a user challenged them on Twitter to gain a one-year free supply of Chicken Nuggets. The challenge went viral all over the internet and the challenger went on to star in Katy Perry’s new music video (Swish Swish)!!

Wendy’s lost the battle in chicken nuggets but they won the war in Social Media Marketing

When it comes to Social Media Marketing, how you engage with your audience is everything!

4. LOYALTY PROGRAM:-

Loyalty program is simply you, as a Restaurant Owner and an entrepreneur, offering your recurring guests with a complimentary purchase/service package for when they cross a certain milestone.

For example:- if a person has visited your establishment or ordered food online from you, for say 75 times, then you reward the customer with a special offer like so – 50% discount on all purchases above ₹100 for one year, a specially made ‘Premium Guest’ card for availing all your services at heavily discounted rate, etc.

The purpose of Loyalty Programs is pretty self-explanatory as they help retain the loyalty of the customers. Period. Now, this can be done in two ways:

Partner with 3rd party food apps and get benefits indirectly through their loyalty program or,
Do it yourself.

Foodchow is Best Online Food Ordering System brought into existence to help the ‘Do-it-yourselves.’ Foodchow enables the restaurateur to carry forward their own Loyalty programs and cause no intervention between them and their customers.

5. LOCAL SEO:-

SEO (Search Engine Optimization) is a technique wherein a user types in certain sets of keywords to find a let’s said, a restaurant.

User types in the keywords and presses the search button.

The search results show up the most relevant brewpubs to the user based on her location, geo- advertising radius set by the Online Order Restaurant’s Marketing team, etc.

Foodchow’s website development team experts at SEO techniques and using them in marketing strategies. Just imagine how much you can gain when your Best Online Order Delivery restaurant is properly set up on Google Local, Google + coupled with a strong and able SEO team. Your restaurant will hit-the-roof within weeks of going online!

6. PROMOTING YOUR FOOD & LOGISTIC SERVICES:-

If you have decided to take your restaurant online, consider listing all the services you provide (or are willing to provide) to your esteemed customers. These include:

Web & Mobile App based food ordering for home-delivery,
Pre-ordering for special events,
Mid-night deliveries,
International shipping,
Delivery on trains, bus stations,
Bulk ordering at special rates,
Catering orders (uploading a separate menu for Catering is recommended),
Online table reservations,
Take-away service,

Foodchow is currently the only Online Food Ordering System which helps Restaurant Owners to make these services available to their customers on a single platform.

7. SIGNING-UP WITH ONLINE FOOD DELIVERY PORTALS:-

If you are willing to outsource the Online Food Ordering And Delivery System for your restaurant then you can easily sign up with the most eligible online food app(s) in your city/state. These portals charge a fixed rate of commission on every order you receive through them, in exchange for that, they handle all your food-logistics needs.

Signing up with a third-party app is super beneficial for restaurateurs as it’d allow them to focus on managing the restaurant and not get distracted with too many complications at an early level.

8. GEO-TARGETED ADS:-

Geo-targeted ads are when the user experiences place recommendations, ads for trending restaurants/pubs, etc. based on the location they are at during that time. This marketing strategy ensures that when the user is in Delhi-6, their search results don’t show up for Lajpat Nagar.

The advertisers can set specific location(s) as their radius and then geotargeting will ensure that their ads are showcased to users within that radius only. This strategy is highly recommended for restaurants and e-Commerce websites.

Geo-targeting eliminates the wastage of ad-clicks from consumers who cannot convert that click into revenue. Your ads will be shown only to those users who are most likely to carry out a transaction within 2 days of clicking on your ad.

9. SHARING USER REVIEWS AS A MARKETING STRATEGY:-

When your Online Food Business has created its place in the Social Media, ensure to actively engage with your followers. Here’s how you can be actively engaging:

Re-tweeting a customer’s positive feedback with a show of gratitude from your side as well,
Taking the best reviews from your feedback databank and showcasing them exclusively on your Instagram/Pinterest/Facebook handle,
Hold a selfie contest and offer sure-shot rewards for every winner. Publicly acknowledging all the audience for their participation also boosts your interaction statistics.

10. EMAIL NEWSLETTER:-

According to Wikipedia, ‘every email sent to a potential or current customer could be considered as email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.’

This is what email marketing looks like. The customers receive advertisements, promo offers, field-related content so that the brand image of the venture is always fresh in the user’s mind. The weekly or monthly newsletter from your end will help keep your memory alive and kicking in your customer’s mind.

This can only be possible when you have a customer database to refer to. Service providers like Foodchow enable the restaurateur to collect, retain and use the customer profiles for implementing their marketing strategies.

Word of caution: Refrain from sending too many newsletters, promo deals to the users. This may lead to the user getting frustrated and then unsubscribing to your reach-outs altogether!

11. FOOD BLOGGERS AND VLOGGERS:-

If you are confident in your restaurant then you can invite the food bloggers to market your eatery on their social media handles. Bloggers and Vloggers are THE hottest trends these days. If you want to cater to the millennial generation, then roping in the Local Influencers to market your business is one hell of a way to get started!

Once the Influencers start promoting your restaurant, you better keep yourself ready for the guests’ onslaught!

12. INDOOR SIGNAGE:-

Indoor signage includes all those quirky quotes, LED sign-boards, cartoon characters in the menu, green foliage with plants and pots, etc. which we see on the décor of the restaurant.

Using quirky signages and props will automatically attract the corresponding crowd. The fundamental is quite simple – with Instagram and Snapchat ruling everyone’s mobile phones – having an Instagram-mable Interior Décor with delicious food will draw the customers in by the droves!

Pic courtesy: https://www.tripadvisor.in/Restaurant_Review-g297628-d12788851-Reviews-Chai_Galli- Bengaluru_Bangalore_District_Karnataka.html

Usage of artwork, props and proper color scheme can make your eatery stand out of the crowd!

13. FOOD PHOTOGRAPHY & VIDEOGRAPHY:-

I can vouch for this personally! Whenever I visit my Facebook or Instagram, I always take a quick peek at all the posts in the ‘Food’ category. The lighting, the camera angles, the color tones, the themes and the captions which accompany that pic – they all form user experience.

You are not just posting a pic but are providing potential customers a solid reason as to why they should visit your outlet ASAP!

Post your recipes videos on YouTube channels,
Invite food bloggers specifically to document and review your restaurant,
Post ambiance photos, food pics, pics of your chef/staff members,

Embracing pro-activity is required to make full use of this marketing strategy.

In conclusion, it is to be observed that every entrepreneur on this planet has access to the Internet and yet only a few out of the many manage to succeed in taking their business to new heights. You just have to be willing and smart enough to know when to ask for help.

FoodChow provides complete Digital Marketing Strategies for Restaurant owners in growing their business. They provide a restaurant website, food ordering systems, mobile app ordering, and Online Food Ordering Strategy. Contact them today by visiting FoodChow official website i.e. www.foodchow.com

The post 10+ Ways To Market Your Restaurant Online appeared first on FoodChow.

How To Start A Food Ordering Website. . .

Jigar Doriwala — Fri, 13 Sep 2019 07:18:45 +0000

Table of Contents

Do you own a online food restaurant? Are you looking for expanding your operations but don’t know how? You have made a killing with selling your best recipes in your local area but now are looking at broader horizons? Well you see, with the rapid advancement in the technology sector it is unimaginable to think that a venture with ambitious goals can survive long without a solid presence on the Internet. Hard-work, dedication, and will-power still remain the top contenders for achieving success yet the importance of owning a website, having a social media presence and a proactive involvement cannot be overseen. The Best Online Food Ordering System In All India.

THE VERY SHORT STORY OF FOOD DELIVERY INDUSTRY’S EVOLUTION.

More than a decade ago, if we wanted to relish some delicacies without having to cook them, we had two options :

Call up the eatery, give the order and then go out to get it aka The Take-Away (there was no UPI or net- banking back then so “exact change must have been appreciated”)
Pray to God they do home deliveries at the ungodly hour you called them. I know my night cravings are just sinful.

Now we are here. You just need access to the Internet “and there shall be Food (The Book of the Hungry)”

In this blog, we will be guiding you as to how you can digitize your own restaurant and increase its reach exponentially and across the city boundaries. Let’s go!

What is Online Food Ordering and how does it work?

For crystal clarity on both counts, steps for Online Food Delivery are listed below:

WHAT ARE THE STEPS FOR BUILDING MY OWN WEBSITE?

(website development, user interface, graphic designing and everything related to digitizing your venture)

AN OVERVIEW

PICKING THE RIGHT MOBILE OPERATING SYSTEM AND WEB OPERATING SYSTEM

There are two widely-known prospects when it comes to expanding one’s hospitality venture:

Restaurant owners aiming to increase their revenue by accepting online orders. It is either through own website creation or by signing up with a third-party delivery system.
Proprietors evolve to entrepreneurs by starting their own food ordering marketplace to connect the food lovers with the restaurants.

In either case, the restaurateur has to first select the platforms on which they would like to showcase their app/website. For the restaurant owner to reach out to the widest range of users, adopting a cross-platform software development strategy will be the best way to go.

Releasing your Online Food Ordering App/website across multiple platforms (Android, iOS, Windows, Mac OS) will:

ensure wider reach to the public,
increase in user traffic,
inflation in your sales and eventually revenue.

If you are lacking in the finance department but are equally ambitious to see your venture take off then you are recommended to try out Ready Solutions – an information technology consulting organization that provides professional systems integration services as well as business solutions tailored to clients’ needs. (sic: http://www.readysolutions.com/)

ROLE OF FOODCHOW IN EMPOWERING THE RESTAURANT OWNERS.

Foodchow aims to service its clientele on a much more feasible scale. Foodchow allows the Restaurant owners to take a 30-days trial where the proprietors will be able to experience the full functionality, processing, and execution of their Foodchow App/Website and make an informed decision thereafter.

THE GOAL OF FOODCHOW IS TO HELP THE RESTAURATEURS AROUND THE GLOBE TO GO ONLINE, DIGITIZE THEIR VENTURES INTO A FULLY AUTOMATED, SOPHISTICATED WEBSITE/APP AT BASICALLY NO COST.

If the things did not go as you planned then Foodchow offers a Money back guarantee – No questions asked policy to its clients. It’s a win-win situation for all Hospitality Business owners alike.

Foodchow’s sole mission is to help the restaurateurs around the globe to go online, digitize their ventures into a fully automated, sophisticated website/app at basically no cost. Restaurants need only to add their restaurant for free and relax! Foodchow backend team will enable online ordering, automate the whole website and use their best marketing strategies to ensure a steady stream of traffic to your website.

FOODCHOW’S PREMIUM MODEL AKA THE WHITE LABEL PROGRAM

Signing up with Foodchow’s exclusive WHITE LABEL PROGRAM will:

enable a restaurant owner to start receiving order requests through online channels (app and/or website),
allow the proprietors to get paid directly into their bank account without any holding period,
prevent any degradation in the Payment Gateway servers,
function without any monthly charges nor any transaction

Maximum benefits can be reaped by the:

Entrepreneurs who are initiating their own line of Online Food Ordering & Food Delivery Business and The Cloud Kitchens with minimal capital funding.

One needs to simply sign up for free and thereafter get all their entrepreneurial requirements fulfilled – courtesy of Foodchow’s formidable backend software development team. Foodchow’s White Label Program is a one-stop-shop for all your entrepreneurial needs!

Developing AN SEO Strategy

SEO (Search Engine Optimization) is a magic process! If they are good, the Marketing strategists will optimize your website in such a way that when a user types in a specific set of keywords, your restaurant will rank on top of the search results. A good SEO helps in website to gain more organic traffics.

(Pic by iPullRank on https://moz.com/blog/the-new-seo-process-quit-being-kanye)

Foodchow’s marketing team ensures that once you sign up, you will be well taken care of in all aspects.

Website customization & personalization

Now that everything is sorted up, the next step is to customize and personalize your website with features and inculcate them with the hottest web design trends. The goal is to make the website so user-friendly and run so smooth that the customers will want to visit your website every time they think of food.

Foodchow brings out everything to the table and leaves nothing out. Check-out some features which can involve the user in your website actively:

1) Micro – Interactions:- Every little notification we get when we confirm the order or the little app-tones which chime in whenever the payment is made successfully is basically a micro-interaction. These little maneuvers are designed to keep the audience immersed in the website experience.

Examples:- Every time you earn a scratch card in Google Pay, the confetti, little celebratory sound effects. As you add food items in the cart, the little notification on top of the cart icon is updated As and when you modify it.

2) User-friendly navigation across all platforms:- As an entrepreneur, you’d want to make sure that the app/website runs smoothly across all operating systems it has been launched. Thumb friendly navigation, immersive audio and visual interactions, an efficient programming structure backed up by powerful servers, a solid customer database retention technique will win the market over!

3) Website template:- Colour scheme, Fonts (Size, emphasis points), Website theme and backgrounds, Content styling and representation makes up as the website template. The restaurant owner can choose the appropriate theme according to the products/services they provide.

4) Personalization features:- Separate tabs for Order Food, Take-Away, Dine-in, Pre-order, Bulk order, Catering, Collaboration options (customers sharing their reviews on social media handles accessible directly through the restaurant website) must be present for smooth and efficient user experience.

TARGET AUDIENCE

how to use selective marketing to your favor

Selective marketing is when you cater to a specific section(s) of the populace. For example, if your eatery is known to make delectable non-vegetarian dishes, implementing marketing strategies enticing the non-vegetarians would be one way to increase organic traffic. The same goes for Vegan, Continental, Fast- Food, Bakery & Desserts, Eggetarian, etc.

start small, end big!

While executing your selective marketing strategies, it is recommended to target a smaller area and then expand. Starting small can give you just the right amount of control and feeling of overwhelming. You get to tweak your system, take out the bugs (from the website!), bring finesse into your operations and day to day handling. After a while, the target area can be expanded through aggressive online marketing in the later stages.

CUSTOMER PROFILING, DATABANK CREATION, DBMS (DATABASE MANAGEMENT)

For entrepreneurs – for ones aiming to start their own food delivery venture, it is imperative to:

get the lay of the land. Scope out prospective clientele and get to work,
create a database listing all the local restaurants having good reviews on the street, their contact information, specialties, menus, etc.
to rope in the local eateries and eating joints with your early bird offer discount or combo packages.
collect all the necessary details about the restaurant i.e. ambiance photos, surroundings, food dishes photos, menu photos.

For restaurant owners – whenever a customer visits your premises, collecting basic information from the customer is critical. Information such as:

Customer name
Address
Mobile phone no.
e-mail address
Date of Birth
Preferred cuisine

This information will help create a customer profile that can be stored in your servers for marketing purposes, promo deals, rewards & offers, etc.

CONCLUSION

In the market, it is expected of any entity to keep evolving with the times and circumstances to ensure their survival. Before closing the deal with any Technology & Marketing Solutions Co., use their trial period and get the feel of their services first. Constant customizations to your website and service delivery procedure will ensure you stay ahead of the race. Features like order modification, additional delivery instructions will make for contented user experience.

The goal is to put out the intention that your services are meant to help. A sense of community and mutual respect forms an image of a wholesome business venture based on good ideals.

The post How To Start A Food Ordering Website. . . appeared first on FoodChow.

Mobile App – FoodChow

Food Chow App: Eat Healthy, Conveniently – Download Today!

Exploring Food Ordering Solutions

Personalised Recommendations

Varied Menu Options

Customization

Order Tracking

The Benefits of Using Food Chow App's Food Ordering Solution

Access to Top-Rated Restaurants

Healthier Eating Habits

Convenience

Time-Saving

Variety

Conclusion

Categories

Best online ordering system

Top 7 food ordering apps in Canada for 2023

What's an Online Food Ordering App?

Why Are Online Food Ordering Apps So Popular in Canada?

The Top 7 Online Food Ordering Apps in Canada

SkipTheDishes

DoorDash

Uber Eats

Instacart

Foodora

Grubhub

Postmates

What to Consider When Choosing an Online Food Ordering App

Conclusion

Categories

Best online ordering system

Top 15 Must Have Features in A Restaurants Food Ordering System

Online Ordering:

Take Away:

Table reservation

Pre-Order:

Catering menu:

Cash on Delivery:

Payment Gateway Integration:

SEO Friendly:

Admin Panel:

Order notification App:

Missed order alert:

Delivery module:

Easy to use:

Item Customization:

Categories

Best online ordering system

4-STEP GUIDE on How to Start your own Digital Marketing Agency

(STEP – 1) DEVELOP A DEEP UNDERSTANDING before starting a Digital Marketing Agency.

1. Nature of the Industry:

2. Your reasons to start a Digital Advertising Business:

3. Unique Selling Point:

4. Website design and website development:

5. Tools of the trade:

(STEP – 2) CREATE A BUSINESS PLAN

Things to keep in mind while creating a business plan:

(STEP – 3) BUILD YOUR TEAM

(STEP – 4) START GETTING CLIENTS:

1. Cold Calls, Warm Calls and Social Calls:

2. Attend networking events:

3. Digital Marketing Audit:

4. Setting up meetings:

Categories

Best online ordering system

10+ Ways Foodchow Helps Restaurant Owners

(1) 0% COMMISSION ON TRANSACTIONS:-

(2) TAKE-AWAY AND HOME DELIVERY SERVICES:-

(3) SEPARATE MENUS FOR CATERING AND PARTY ORDERS:–

(4) EASY ACCESSIBILITY OF CUSTOMER DATABASE:-

(5) RECEIVE TABLE RESERVATIONS AND BOOKINGS:-

(6) COMBO DEALS AND COUPON OFFERS:-

(7) GET YOUR OWN WEBPAGE:-

(8) GUARANTEED RETURN ON INVESTMENT:-

(9) FREE MARKETING TOOLS:-

(10) START RECEIVING ONLINE ORDERS IMMEDIATELY:-

(11) PRE-ORDERS AND BULK ORDERS:-

(12) INTERNATIONAL SHIPPING:-

(13) FREE RESTAURANT MARKETING COURSE:-

Categories